斯迈思 meaning in English
smythe
Examples
- We focus on smythe ' s audience commodity theory
本文着力分析了斯迈思的受众商品论。 - For smythe , the real commodity of mass communication is not what is known as the news and station time and so on , but audience . the seller and producer of audience commodity is mass media and the buyer is advertiser
斯迈思认为大众传播的真正商品是受众，而不是通常人们认为的播放时间、新闻报道等，受众商品的卖主是大众媒介、买主是广告商。