措辞不当 meaning in English

use wrong words; an improper use of words; inappropriate wording

"but, brother, didn't we decide that the appeal had been improperly phrased?" a brother interrupted .
“可是，兄弟，我们不是得出了结论，认为那次号召措辞不当吗？”一个兄弟插嘴道。
As a consequence , customers are more likely to take their trade elsewhere , unless you can write an effective letter
如果你的信件措辞不当，没有说服力，就很可能失去客户。
" but , brother , didn ' t we decide that the appeal had been improperly phrased ? " a brother interrupted
“可是，兄弟，我们不是得出了结论，认为那次号召措辞不当吗？ ”一个兄弟插嘴道。