排球俱乐部 meaning in English
volleyball team
Examples
- Management situation of chinese professional volleyball clubs
对我国排球俱乐部经营现状的调查分析 - Through interview and investigation to the audiences and the principles from 6 volleyball clubs in 2005 - 2006 national league matches ’ season , the results indicate that most of the clubs don ’ t have a unified criterion in ticket layout designing . since the advertisement is usually combined with the ticket , it is not convenient for the consumers to get the relative information ; most of the clubs grade the tickets , but the price is usually above audiences ’ expectation which generally is concentrated in 20bmb and 30 ? 50 rmb ; the booking channel is not sufficiently unobstructed in some degree , and 37 . 29 % of the interviewed audiences felt inconvenient , 3 . 32 % met difficulty buying the ticket . those who consider convenient account for 59 . 39 % ; advertisement is taken by most of the clubs as the common promotion strategy , while another promotion way that is to utilize public relation doesn ’ t get enough recognition ; most of the clubs don ’ t launch any market investigation before they make ticket marketing strategy and what ’ s more 4ps strategy unit lacks scientific theoretical basis
通过对2005 - 2006赛季全国排球联赛6个排球俱乐部的门票经营负责人员和现场观众进行访问、调查,结果表明:大部分俱乐部的门票版面设计不科学、不合理,缺乏统一的标准,门票和广告多为联体型,消费者不易从中获取信息;大部分俱乐部都制定了不同档次的门票,门票定价不尽合理,有些偏高,现场观众愿意接受的全国排球联赛门票价格集中在20元左右;售票渠道还不够通畅,在购买门票时仍有37 . 29 %的消费者感到不方便,有3 . 32 %的消费者感到非常难,感到购买门票方便的消费者占59 . 39 % ;在选择门票促销方式时,广告已经成为大多数俱乐部普遍采用的促销方式,利用公共关系进行促销还没有得到各俱乐部的足够重视;大部分俱乐部在制定门票市场营销策略时都没有经过市场调研, 4ps策略还缺乏科学的理论指导。