广告实务 meaning in English

practice of advertisement

The department trains communication experts for the post - services industrial society , and has designed a sophisticated curriculum that stresses basic social science in the first two years , and professional topics such as pr strategies and plans , practical matters in advertising , and integrated marketing communications in the third and fourth years
因此本系的课程设计细致，大一、大二侧重基本社会学科课程，大三、大四则重专业科目，如公关策略与计画、广告实务、整合行销传播等。