外部环境的机会与威胁 meaning in English
opportunities and threats
Examples
- By studying on " jialing futures co . " , this article analyses the opportunities and threatens of exterior environment of this company as well as advantages and weaknesses interior this company , and on this basis makes the company ' s strategic orientation - " capturing periphery market , tamping basic market and developing domestic market in the whole country " , then makes improvements and innovations of the policy and tactic combinations of the strategy to build a marketing system which would be adaptive to the long - term development of this company , and which would make a foundation for the implementation of this company ' s marketing strategy
本论文以嘉陵期货公司为研究对象，系统分析了外部环境的机会与威胁、内部条件的优势与劣势，在此基础上确定了公司“抢占外围市场，夯实基础市场，拓展全国市场”的战略方向，并进一步对战略实施的策略组合进行了改进与创新，以此搭建起一个与该公司长期发展相适应的市场营销体系，为公司市场营销战略的实施奠定基础。 - The core business of tonghua huaxia group is the production and sale of the traditional chinese and western medicine , also the main business income takes more than 90 % in gross income , so the development of pharmaceutical industry is directly related to the healthy and abiding development of the group . so the enterprises must respond to the internal and external changes actively , definitude the development direction of strategy , and make the development strategy of enterprises to ensure the healthy , sustainable development of the whole group . by applying to swot model , the text ascertains industrial superiority and inferior position inside the enterprise , also proceeds synthesis analysis about environmental chances and threats in the external of the enterprises , sets up the two - dimensional matrix with one party composed of the chances and threats in the external environment , and the other party composed of the superiority and inferior position , and refines the development strategy of group medical industry , the strategic aim , the strategy emphasis and concrete tactics at strategy implementation
本文通过对医药行业现状及国家相关产业政策对医药行业影响的分析,阐述了我国医药行业的发展趋势,明确了企业外部环境中存在的机会与威胁;通过对企业内部关键因素的分析,确定了企业的优势与劣势,并运用swot模型,对企业外部环境的机会与威胁,内部环境的优势与劣势进行综合分析,从中提炼归纳出集团医药产业发展战略及五年内的战略目标,并对如何实现这些战略,在营销管理、产品研发、人力资源及企业文化等方面提出了一些具体的策略,希望对集团医药产业结构调整、企业管理及企业长期发展能具有一定的指导意义。