商标知名度 meaning in English

brand awareness

First , the author will introduce the well - known trademark rights infringement dispute in which “ the maple leaf sued the crocodile ” . it caused the legal scientific and practical fields ’ attention to the emergence of trademark reverse passing off in china . second , the author will define the profound term of trademark reverse passing off in simple language , namely : “ trademark reverse passing off ” refers to the illegal act of changing or removing others ’ registered trademarks without permission and putting in others ’ commodities to the market
这种行为不仅影响了商标的本质功能,引起商品流通秩序的混乱,违反了对注册商标专用权保护的法律舰定,侵犯了商标权人的合法权益,而且妨碍了原商品生产者扩大其商标知名度和提高产品市场份额,违背公平竞争、诚实信用的商业道德和法律原则。