品牌集中度 meaning in English
brand concentration
Examples
- The empirical results show the appropriate conditions for those firms to develop own - brand strategy include end - user consumers as the customers , slow speed of change in industrial technology , low degree of product standardization , and high degree of brand concentration
研究结果显示，适合发展自有品牌策略的情境包括顾客为最终消费者、产业技术变化速度慢、产品标准化程度低以及品牌集中度高等产业结构条件。 - The analysis includes the following aspects : currently there has been changes over users " needs ; speed of increase for the market begins to slow down ; international manufacturers have strengthened the expansion of the market ; overseas pc tycoons have strengthened the expansion of the chinese market in succession ; the status of regional market becomes more important ; adjustment becomes the unanimous choice for all large manufacturers ; service turns into the focal point of competition ; digitalization of family becomes new drive for household pc , and experience has been the new selling point , etc . in the second section ? the transformation of traditional pc channel in domestic , the following aspects are analyzed : the appearance of marketing channel levels ; stream splitting of marketing channel members ; flat mode represented by regional channel , and the trend of recombination , etc . it is demonstrated that today the value of traditional channel has fallen to pieces
本文在正文的第一部分pc销售渠道现状首先在第一节分析了国内pc市场现状，包括目前用户需求转变，市场增长速度放缓；国际厂商加大拓展市场的力度，国外pc巨头纷纷加大了开拓中国市场的力度；市场格局稳中有变，品牌集中度降低，地方品牌有所提升；区域市场地位变得更加重要；调整成为各大厂商一致的选择；服务成为竞争焦点；家庭数字化成为家用pc新驱动力，体验成为新卖点等。在第二节国内pc传统渠道的演变中分析了销售渠道层级的出现、销售渠道成员的分流、区域渠道为代表的扁平化模式和销售渠道的复合化趋势等内容。 - This measures are , namely , to set up parent - subsidiary company system in chinese tobacco group head office , to unify technique development , to unify the arrangement of the cigarette productivity , to increase the brand concentration , to unify the build of the cigarette marketing network and the logistic sending system , to unify the fund management , to unify the strategy measures to reasonably arranging tobacco resources , so as to promote the overall ability of chinese tobacco head office to compete , all in a bid to build china tobacco ' s core competency
然后，本文从战略与环境及资源能力相匹配的角度，规划了中国烟草总公司集团化经营的基本运作模式和组织结构调整方案，提出了增强中国烟草总公司竞争能力的战略措施，即：组建母子公司体制的中国烟草集团总公司，统一进行技术研发，统一进行卷烟生产力布局，提高品牌集中度，统一进行卷烟营销网络和物流配送体系建设，统一进行资金管理，统一进行烟叶资源合理配置等战略实施措施，进而全面提升中国烟草总公司的核心竞争能力。