品牌资本 meaning in English
brand equity
Examples
- Build up the brand managing orientation of resource - new material products with the stratagem of the wise and supreme courage and insight
以智者之谋略，凭借卓越的胆识高瞻远瞩地在行业内树立资源? ?新材料产品品牌经营方向，以品牌资本何企业文化不断再造企业新竞争优势。 - Taking the brand operation of enterprises as its main topic , the paper discusses the theories of creation , development and management of brands , the paper also points out the problems existing in the brand operation of china ' s enterprises and their solutions
本文力求以企业的品牌经营为主线，探索品牌的创立、发展和管理理论，以及品牌资本和文化理论，并结合实际，进行案例分析，探讨中国企业品牌经营存在的问题及对策。 - This article tries to elaborate the methods that enterprise should adopt to establish a good brand image , to make correct brand positioning strategies , to form proper structure of brand operations , to design proper product function , to carry out brand protection etc . all these are aimed to provide lessons for local enterprises in the process of brand operations , and help promote their own brand names and develop the national economy
本文试图通过说明企业应该采取何种方式，如怎样树立良好的品牌形象，制订正确的品牌资本定位策略，建立正确的品牌营销机构，设计适合的产品功能，实施品牌保护等，使我国的本土企业在品牌营运的过程中能够有所借鉴，有效地把自己的品牌发扬光大，在商战中百战不殆，振兴民族经济。