品牌知名度和美誉度 meaning in English
brand awareness and image
Examples
- Do you want to improve your company ' s brand awareness and reputation among the overseas students community
您希望提升贵公司在海外学生团体中的品牌知名度和美誉度吗？ - This group has glory history , and has made important contribution to his country . however , with the development of market economy , the brand strength of competition of this provincial top enterprise gets no improvement , due to the following reasons : monotone products and irrational structure . playing too much attention to the markets in guangdong province , and having difficulty to develop other markets in other provinces ; slow system innovation , lack of vitality for the resources . on the other hand , the equipment of technique , the resource of talents , the rank of aptitude , and the occupancy of market for the rivals , from old to new , have gradually improved
该集团有过耀眼的历史，为国家做出了重大贡献。但是，随着市场经济的发展，这个省内龙头企业的品牌竞争力停滞不前：产品单一，结构不合理；偏安广东，难于拓展外省市场；改制缓慢，资源活力不高。相反，新老竞争对手的技术装备、人才阵容、资质等级和市场占有率逐渐提高，他们的品牌知名度和美誉度对广东建工构成了严重威胁；若干年后，还要面临wto的尖锐挑战。 - But affected buy plan economy way , hunan electric power line equipment & materials factory haven ’ t research on iron tower product marketing : research on electric power build environment and policy ; forecast of iron tower product market capacity and market prospect in coming 5 - 10 years or far . thereby is lack of integration think about iron tower product marketing strategy . in this thesis , the author coalition strategy , management , marketing and finance knowledge , on the base of economy , policy , technology macro … environment and produce , technology , manpower , finance ability , corporation culture , marketing manage way micro environment assay , exert swot way , discovery the strengths 、 weaknesses 、 opportunities and threats on hunan electric power line equipment & materials factory iron tower product
在本文中,作者结合所学习的战略管理、营销和财务知识,在湖南电力线路器材厂铁塔产品市场竞争的经济、政策、技术和行业等外部和生产规模、技术能力、人力资源、财务能力、企业文化、营销管理模式等内部环境进行粗略分析基础上,运用swot方法归纳了湖南电力线路器材厂铁塔产品营销的政策、历史悠久、品牌知名度和美誉度高、技术积累、文化等方面的优势和体制约束、生产规模和生产能力偏小、资金周转困难、铁塔加工成本过高、营销管理模式等方面的劣势,以及经济发展和技术革新带来的机会和体制改革和新的加工工艺带来的威胁,根据企业的营销战略目标,进而提出了相关的铁塔产品组合、产品包装和服务策略、价格策略、渠道策略和顾客关系、供应商关系和同行关系等关系营销策略和具体实施,并制定其营销实施方案。