利益定位 meaning in English

benefit positioning

The usp orientation means how much profit do customers get from products , and this is the only thing cannot be provided from other brand or be replaced
根据品牌向消费者提供的利益定位。而这一利益点是其它品牌无法提供或者没有诉求过的，因此是独一无二的。
This thesis is directed by the modern brand marketing theory and related marketing theory , and competition strategy theory . from the point of analyzing the market situation and competition situation in fruit juice industry , this thesis first analyzes the opportunity and challenge in the process of producing and operating kiwi fruit juice faced by laodie corporation . then brings forward a brand - building model of quality - building and interest - positioning tact
本文根据现代品牌营销理论和相关的营销理论、竞争战略理论为指导，从分析我国果汁饮料行业的市场现状和竞争态势入手，深入分析老爹公司在猕猴桃果汁饮料生产与经营过程中面临的机遇与挑战，然后结合老爹公司的实际，提出了“质量锻造”的品牌打造模式和利益定位策略。