初映 meaning in English

release

And thanks to this successful promotional package , the film did attract enormous audience to the cinema when it came out and won beautifully at the box office
而事实上，从电影初映时的票房成绩来看，这个宣传策略的确运用得宜，制造出先声夺人的效果，成功吸引观众入场。
Captured the eyes of the public way before the production began and had soon become one of the most anticipated hong kong movies of 2003 . and thanks to this successful promotional package , the film did attract enormous audience to the cinema when it came out and won beautifully at the box office
在英皇的强势宣传下，《千机变》由开拍之初直到上映，一直抢尽锋头，被喻为2003年其中一部最大型制作的港产片。而事实上，从电影初映时的票房成绩来看，这个宣传策略的确运用得宜，制造出先声夺人的效果，成功吸引观众入场。