佳禾 meaning in English
cosonic
Examples
- Three months later , the imc operation had earned consumers " satisfaction and achieved sound economic performance , and had also considerably promoted its brand property . the ten anniversary celebration ceremony and the marketing promotion known as " moon cake king " , in particular , had built up jiahe moon cake " s expert image and had distinguished itself among its many rivals
在三个月的整体策划与市场运作后，获得了消费者满意和良好的经济效益，也大大地积累了佳禾的品牌资产，尤其是十周年庆典活动和“月饼王”事件营销活动，塑造了佳禾月饼的月饼专家形象，与其他竞争对手相比形成鲜明的品牌个性化优势。 - Then the article examines the macro and micro environment jiahe moon cake was in during the imc plan and analysis , analyzes its strength , weaknesses , opportunities and threats , and puts forward the proposal that the imc strategy should be followed to overcome the common problems in moon cake marketing . in traditional moon cake marketing , business owners pursued a short - term performance . for example , they often simply seized many small markets , then made profit in hot selling during a short period , and then offered discounts or dumping prices at the end of the middle auturmn festival , etc . the business owners would only focus on their short - time profits and would be reluctant to take customer - oriented strategy , to secure consumers " loyalty and cultivate markets according to the ideas of imc theory
其次通过实证研究了佳禾月饼的传播环境、传播战略战术的发展，分析了佳禾月饼本年度传播的优势、劣势、机会和威胁，认为佳禾月饼2002年度的营销传播策划适宜采取依托佳禾品牌战略的整合营销传播战略，克服以往月饼厂商的“营销短视行为” ，即简单划块地盘、匆匆上货、迅速热卖、节末抛售等以获取短期效益而极少会愿意用以消费者服务为核心的整合营销传播方式去系统地培育市场、培育消费者的做法。 - Huanggang jiahe pharma ( original huanggang hongya pharmaceutical co . , ltd ) is specialized in pharmaceutical raw materials / intermediates / fine - chemicals , the main products are metronidazole / 2 - methylimidazole / 2 - methyl - nitroimidazole / dimetridazole / anetholtrithion / glyoxal , which comply with the latest standard of bp / usp / ep / bpv
黄冈佳禾药业有限公司（原黄冈市宏亚药业有限责任公司）是原料药/中间体/精细化工产品专业生产企业，主要产品有甲硝唑、 2 -甲基咪唑、 2 -甲基- 5 -硝基咪唑、二甲硝咪唑、乙二醛、茴三硫（胆维他） ，质量满足bp / usp / ep等最新版质量标准。 - Finally , the article expounds in detail on the overall concept and the seven parts of imc strategy of jiahe moon cake this year , and introduces the main process of identification , implementation and evaluation of imc . after all these analyses , a decision had been made to consistently popularize jiahe " s image as " jiahe moon cakes care for you with choice materials , meticulous baking skills and sincere service "
最后，详细地研究了佳禾月饼本年度整合营销传播的总体策略和系列分策略的制定、实施与评估，确定以“佳禾月饼，三重真心奉献? ?用心选料、精心焙烤，真心服务”的一致形象对外整合传播。 - The article also establishes the operation process of the imc of jiahe moon cake and studies the seven concrete methods to integrate , including usp , media mix , merchandising system , affairs marketing , to mold expert " s image , and so on . in addition , it introduces a new marketing method into the moon cake industry , a method that combines oem with mass customization
并研究了佳禾月饼整合营销传播策划的运作流程和具体方法，即usp理论、媒介组合、导入零售协销系统、事件营销、专家形象塑造等方法，还创造性地将反向oem与大规模定制结合的创新方法引入到月饼行业中来