一般性战略 meaning in English

generic strategy

In the third part , the author gave the marketing segmenting of the business autobiz market by stp and porter five forces model , and then confirmed the target market and market positioning of " lw " software corporation . then the author built up the common strategy of " lw " as differentiation strategy and the marketing tactics including the 4p theory , the service tactic and the entire personnel marketing . the author gave an overview of marketing organization structure , marketing hr management , the marketing budget , and the evaluation and control of marketing achievement
第三部分中，首先采用stp法、波特五种力量模型对零售商业自动化软件市场进行了市场细分，并进行了lw软件公司的目标市场选择和市场定位；然后，确定公司的一般性战略为差异化战略，并为公司制定出包括“ 4p ”策略、服务策略和全员营销策略的营销策略；再就营销组织结构、营销人力资源管理、营销费用预算、方案实施步骤、营销绩效评价和控制进行了概述；最后，介绍了笔者在lw软件公司市场营销战略研究制定过程中的一些体会。