wuliangye meaning in English
（五粮液酒） 喝过
五粮液酒
Examples
- Wuliangye group glass products technology renovation phase
五粮液集团玻璃制品技改一期项目 - Further strengthen and expand leading enterprises such as wuliangye and luzhou laojiao
继续做大做强五粮液、泸州老窖等龙头企业。 - The report analyzes the marketing strategy of wuliangye corporation from the aspects of the brand management , pricing strategy , channel construction , promotion
“五粮液”品牌在2004年中国最有价值品牌评价中,品牌价值为306 . 82亿元,居全国白酒制造业第一位。 - Wuliangye group corporation developed very quickly in the last decade . its main brand wuliangye ranked no . 1 in the wine industry in the appraisement of the most domestic valuable brands in 2004 , with a brand value of rmb 30 . 682 billion
五粮液公司十余年来以近乎眩目的速度迅猛发展, 2004年与1995年相比,其销售收入增长了8 . 4倍,相当于白酒行业的22 % ,产量相当于全行业的7 % 。 - The sole agency pattern is the key factor for the success of wuliangye while it also results in the problem of the management of the multi - brand products . pricing strategy was used to be a strong tool of wuliangye in the process brand construction . but the appreciation in the september 2003 showed the company had not made careful study before the new strategy adopted
本文从营销模式的品牌管理、价格策略、渠道建设、广告管理四个方面对五粮液公司进行了细致研究,认为五粮液在品牌买断经营作为一种品牌和产品的管理模式,正是五粮液当前成功的关键所在,但五粮液在运用买断经营模式以及对买断品牌的管理方面也存在不少问题,如果这些问题不加以解决,将引发五粮液正常经营和可持续发展的风险。