交易营销 meaning in English
transaction marketing
Examples
- In past years , the research on medical service quality of china focused on its evaluate methods and theory of exchanging marketing , polybasic extending and creativity
摘要对我国医疗服务质量的研究，过去大多集中在其评价方法的演变上，对其理论基础的分析仅限于交易营销、多元化扩张和创新力上。 - This is because that the " products waiting for customers " trade model is not suitable for today " s situation , which is fast - changing and full of fierce competition , and comes the era of relationship marketing , whose trade model is " customers choosing products "
这源于为“产品找顾客”的交易营销模式已难以适应现代变化迅速、竞争激烈的环境，为“顾客找产品”的关系营销模式的时代已经到来。 - By using the methods of documentary and logical analysis , this paper analyzes the development the targets and developing procedure of the sports events marketing , puts forward the integrated marketing strategy of the sports events primarily : the integration of the business marketing and relation marketing of the sports events , the integration of the customer marketing and public marketing of the sports events , the integration of the outer marketing and inner marketing of the sports events , the integration of the online marketing and offline marketing of the sports events
摘要采用文献资料、逻辑分析等方法，分析了体育赛事营销的目标及策略的发展过程，并初步提出了体育赛事的整合营销策略：体育赛事交易营销和关系营销的整合、体育赛事客户营销和公众营销的整合、体育赛事外部营销和内部营销的整合、体育赛事在线营销和线下营销的整合。